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| Age Discimination in Advertising |
| Author: | RusRec |
| Date: | Friday, 22nd Sep 2006 15:21 |
| Views: | 7,021 (excluding Digests and RSS feeds) |
| Category: | Standards and Reputation |
| URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=3888 |
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I have just come off the phone talking to two publishers regarding this legislation and its impact on recruitment advertising.
The background of the story is that a publication wants me to amend an ad that I am running. The role is a senior management position in Marketing, in a niche industry. The offending line is I stated I require a minimum of 5 years' experience. Apparently I am 'discriminating on age' as there might be someone with less experience who could do the job...my answer - b******ks! No-one with less than 5 years experience could even contemplate doing the role...it would be a total waste of everyone's time them even applying. However, that's not the point, I really don't care if they're 15 or 50, or 17 or 70, as long as they have 5 years' experience! Yet the publication has been told (by ACAS) that I am discriminating on age. I AM NOT!! I am discriminating on experience, the publication is not prepared to risk running the ad as is, as they would be liable, along with myself for prosecution. I pointed out that in the Employment Equality (Age) Regulations 2006 Regulation 3 Point 14 that there is a 'test' established in Law for 'proportionate' and 'appropriate & neccesary'. Specifying '5 years experience' would be (according to my interpretation) 'proportionate'.
It can be found here - http://www.dti.gov.uk/files/file27136.pdf
I am really interested in hearing other people's views on this. I think it is not unreasonable to specify number of years experience as otherwise am I going to be spending my time in court defending myself against 18 year old fast food counter workers who think they can be Marketing Directors and are arguing a case against me on age discrimination!! |
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| Start New Topic | |
| Topic |
Author |
Date |
ID |
| • | Age Discimination in Advertising | | I have just come off the phone talking to two publishers regarding this legislation and its impact on recruitment advertising. ... |
|
RusRec |
22/09/06 15:21 |
3888 |
|
Steve |
11/12/06 16:17 |
5833 |
|
Grrr...Agh |
11/12/06 15:07 |
5832 |
|
Steve |
11/12/06 14:39 |
5830 |
|
AJ |
25/10/06 10:25 |
4838 |
|
Greg |
23/10/06 13:53 |
4746 |
|
jojo |
09/10/06 12:32 |
4416 |
|
Kim |
04/10/06 17:28 |
4308 |
|
Darren Biggs |
06/10/06 20:04 |
4375 |
| • | Re: Age Discimination in Advertising | | There is a good article from the REC at http://www.rec.uk.com/rec/press-centre/2006-10-age-discrimination.aspx. It answers some of the FAQ about the new ... |
|
Louise Triance |
04/10/06 13:22 |
4295 |
|
Tom Atkinson |
04/10/06 09:09 |
4285 |
|
Tom Atkinson |
03/10/06 13:47 |
4254 |
|
Lucy |
03/10/06 11:37 |
4249 |
|
Pooh |
27/09/06 16:36 |
4052 |
|
Julie |
27/09/06 15:04 |
4048 |
| • | Re: Age Discimination in Advertising | | There are two key statements in the Employment Equality (Age) Regulations which apply largely to us:
Firstly:
Regulation 8. 3.1:
Regulation 8 allows ... |
|
Diesel |
26/09/06 15:13 |
4015 |
|
Recruiter |
26/09/06 14:17 |
4013 |
|
Georgie Girl |
26/09/06 13:45 |
4010 |
|
Jan Muir |
26/09/06 12:29 |
4009 |
|
RusRec |
26/09/06 14:09 |
4012 |
|
Tony Restell |
26/09/06 10:28 |
4001 |
|
Gwhitey |
26/09/06 08:58 |
3998 |
|
Jan Muir |
25/09/06 18:23 |
3970 |
|
Tony Restell |
25/09/06 16:54 |
3963 |
|
Jan Muir |
25/09/06 13:27 |
3956 |
|
TinaJ |
23/09/06 00:26 |
3907 |
|
NKL |
22/09/06 19:28 |
3895 |
|
Jo B |
22/09/06 17:27 |
3890 |
