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Reliability of Hitwise Stats
Author:	Helen Simons
Date:	Monday, 9th Oct 2006 15:20
Views:	2,361 (excluding Digests and RSS feeds)
Category:	Standards and Reputation
URL:	http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=4422

I'm a web developer and work on a number of recruitment / job boards. I'm interested in what people think with regard to the reliability of Hitwise stats? I'm slightly suspicious as in the sectors I work in, a couple of competitor sites dominate the search listings on Google, Yahoo, MSN etc for all the popular search phrases for these sectors (natural listings, not sponsored links or adwords) but they appear beneath a couple of the sites I work on in the Hitwise analysis. How can this be? The sites I work on are not well exposed, although the site owners do spend a reasonable amount on adwords, but this would no way match the levels I suspect the other sites generate through natural google resullts. The sites I work on are part of a larger network, so I wonder whether Hitwise stats can be manipulated. I suspect they can by cross referencing files across different servers / websites to artificially boost visitor numbers.

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Topic Author Date ID

• Reliability of Hitwise Stats
I'm a web developer and work on a number of recruitment / job boards. I'm interested in what people think with ...
Helen Simons 09/10/06 15:20 4422

  • Re: Reliability of Hitwise Stats
Hi As Louise said in her recent newsletter, the topic of user figures and website activity is a topic for ...
Andrew Gordon 10/11/06 17:09 5226

  • Re: Reliability of Hitwise Stats
There is no one product for benchmarking job sites/boards and my experience of media old and new suggests that there ...
DomSumners 06/11/06 11:44 5069

  • Re: Reliability of Hitwise Stats
I have read with interest peoples comments regarding the accuracy of Hitwise stats...in light of these can anyone suggest a ...
JimmyC 06/11/06 11:19 5068

  • Re: Reliability of Hitwise Stats
Yes, most of the comments above are correct. Hitwise can certainly give a rather inaccurate picture as to the market ...
Gavin West 03/11/06 19:00 5041

  • Re: Reliability of Hitwise Stats
Hitwise stats should certainly be taken with a pinch of salt. They are only slightly better than Alexa which is ...
John Durrant 11/10/06 09:52 4472

  • Re: Reliability of Hitwise Stats
Do we all agree that the major job boards have been stringing us along for to many years with exagerated ...
have we now woken up? 10/10/06 21:46 4469

  • Re: Reliability of Hitwise Stats
As mentioned above Hitwise reports are quite inaccurate. They get data from ISP's who pass on the log files to ...
Steve Bailey 10/10/06 17:20 4457

  • Re: Reliability of Hitwise Stats
Here! Here! Bob Turner Managing Director - Jobsformice.com Rodent Recruitment at its Best!
Bob Turner 10/10/06 16:35 4454

  • Re: Reliability of Hitwise Stats
This posting was forwarded to me by our web developers as we are currently having issues with hitwise stats being ...
MR 10/10/06 14:30 4446

  • Re: Reliability of Hitwise Stats
Techrecruiter - not sure if that comment was in response to my post or to someone else's? But I have ...
Tony Restell (Top-Consultant.com) 10/10/06 13:06 4442

  • Re: Reliability of Hitwise Stats
Hitwise gets its data at ISP level as so i find in very hard to understand how the data could ...
techrecruiter 10/10/06 10:57 4441

  • Re: Reliability of Hitwise Stats
Quite apart from the "manipulation" that has been written about above, the other issue that mustn't be overlooked is the ...
Tony Restell (Top-Consultant.com) 10/10/06 10:54 4440

  • Re: Reliability of Hitwise Stats
My belief is that the large groups of job boards can manipulate the results so that each of their sites ...
Gary Wilson 10/10/06 10:38 4439

  • Re: Reliability of Hitwise Stats
Hi Helen, Hitwise stats can be manipulated as you state by cross referencing files across different servers / websites to artificially ...
JC 09/10/06 16:39 4428

  • Re: Reliability of Hitwise Stats
I must admit, as a former job board owner, i used to find Hitwise data very surprising and it often ...
Jim 09/10/06 16:16 4426

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