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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Graham White |
| Date: | Tuesday, 16th Dec 2008 12:51 |
| Views: | 167 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Greig,
Interesting reading. I noticed on the forward the following:
"And the results show that there is a downturn and it is affecting recruitment but it might be as bad as we think."
I daren't ask if this was a typo!!!! |
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Ged |
| Date: | Tuesday, 16th Dec 2008 13:17 |
| Views: | 193 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Interesting findings Greig. The simplest solution is for a reduction in our Job Board costs. They are clearly getting more traffic as the recession bites and as such their outgoing expenditure must be considerably lower. Are they going to pass these savings on to their customersor is our business being taken for granted? I'd love to hear their views on the subject.
Cheers
Ged |
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Greig |
| Date: | Tuesday, 16th Dec 2008 13:31 |
| Views: | 144 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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It was interesting to see that while 84% said there was a rise in the number of candidates only half said that that qualified candidates were available. I don't think we're going to see the massive cuts in staff that we saw as part of the dotcom crash. Firms will look to hold on to key talent for as long as the can. In certain sectors such as IT and engineering there's still a lot of demand for top end specialists.
I think this raises two interesting questions. In January there'll likely be a redundancy bump as firms cut staff due to a drop in demand after Christmas and trying to avoid laying off staff in the weeks before Christmas. But does the intent to hang on to key talent for as long as possible mean that there'll be a slower path out of the recession for recruiters as firms will look to keep headcount where they can?
The other issue is how this will impact talent shortages especially in the engineering sector. Already we don't have enough graduates going into engineering and IT and there's a lack of graduate opportunities. We're facing a lot of challenges such as how we're going to generate power in the future. My concern is that companies will cut back on engineering and IT graduate jobs over the next year turning more people off the idea of a career in these sectors. When things pick back up in a year or so and we've got these engineering challenges, where are we going to find the skilled people to tackle them?
Greig
talentRevolt - UK split fee recruitment exchange - http://www.talentrevolt.com |
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Luke Collier |
| Date: | Tuesday, 16th Dec 2008 13:45 |
| Views: | 208 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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@ Ged
Hi Ged
From my jour perspective we will not be reducing marketing spend in 2009. We need to market in the right areas to produce the right candidates. Just because traffic increases doesn't necessarily mean that it is the right sort of traffic.
To get the best candidates and compete with all the other Job Boards out there you have to continue to spend.
Luke
www.icaewjobs.com |
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| Reply To This Thread |
| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Ged |
| Date: | Wednesday, 17th Dec 2008 12:02 |
| Views: | 180 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Hi Luke,
Thanks for your input. I have to agree with you regarding quality of traffic and not reducing marketing spend. Surely with more genuine people looking for jobs rather than casual visitors the level of applications from the job boards should be increasing or their quality improving. Sadly this is not the case.
If you have found the answer to improve the quality of traffic to your site, perhaps you could advise the major job boards of how you do it. |
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| Reply To This Thread |
| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Get-It-Right |
| Date: | Wednesday, 17th Dec 2008 12:32 |
| Views: | 166 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Hi
You wrote: ....
... While job boards remain the most popular way to source candidates they're also one of the areas recruiters are looking to save costs as a third expect to reduce their advertising spend....
The answer to this surely is to make sure you spend your candidate advertising only where you get large volumes of good applications be it offline or online. Also in the case of job boards on the ones that also have the biggest and best candidate databases.
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Luke Collier |
| Date: | Wednesday, 17th Dec 2008 12:42 |
| Views: | 162 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Hi Ged
No magic formula to improve quality I am afraid. I am lucky in that I can market to our members at the ICAEW but outside of that the only way to do it is to spend money.
Sponsoring the right terms on Google is an expensive business and you need to be able to fund this properly.
Equally once you have the good candidates it is a must to have a good email marketing campaign to follow up on all your regsitrations (this isn't as costly!)
you are quite right that traffic will increase during the next 12 months or so and that some of that traffic will be decent candidates. However I would still think that any Job-Board that reduces it's marketing because of this run the risk of losing ground against their competitors.
all the best
Luke |
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Greig |
| Date: | Wednesday, 17th Dec 2008 15:05 |
| Views: | 171 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Get-It-Right - I agree that it's a case of monitoring spend and choosing the best options but I'm don't think it's going to be the biggest job boards which fare best in 2009. The survey found the biggest drop in advertising was going to be on general job boards, while the industry specific job boards had little to worry about. I think next year is going to be about specific need for specific talent - certain sectors will remain strong such as engineering, and certain skills within in certain sectors will be in demand such as ERP in the IT sector. Focused job boards which can deliver those skills have a good chance of surviving the next year and who knows, even growing sales!
Greig
talentRevolt - UK IT and Engineering split fee recruitment exchange - http://www.talentrevolt.com |
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Get-It-Right |
| Date: | Sunday, 21st Dec 2008 21:00 |
| Views: | 169 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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Greig,
Job boards will always try to sell saying they provide the best candidates - it's normal to try and sell on quality in almost every business.
But, in reality job boards have no idea what the quality is of the candidates are that they send. The recruiter of course does because they read the CV's and applications. If they match the job spec then they are considered good applications and the recruiter is satisfied that they are getting value for money - extremely, if they place the candidate.
In a recession what always happens is there are winners and losers. This is because a gap widens between the good suppliers and the poor ones. This occurs because the suppliers that provide the best value get used and the ones that are second rate don't. The good ones that exceed customer expectations beome the winners both in the tough period and after it. This is simply because the customer becomes a lot more careful where they spend their money.
What agencies and other recruiters want and expect to see is lots more applications to their adverts.
In 2009 the job boards that make sure they provide this will be the ones to use whether they be niche or general boards.
Frankly respnse rates have been poor from all boards we have used other than jobserve who have regularly got us over 20 applications to a job. In other sectors with some boards we have often got only 1 or 2 applications and sometimes none at all.
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| Re: Doom and Gloom Part 2 - Recruitment Survey Res |
| Author: | Daniel Small |
| Date: | Monday, 22nd Dec 2008 17:21 |
| Views: | 160 (excluding Digests and RSS feeds) |
| Category: | Other | | URL: | http://web.ukrecruiter.co.uk/forum/Forum/read.php?i=165442 |
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The simple fact of the matter is that in this downturn there will be significant recruiter casualties. Unless you are a certain size (business), I would start honing your skills in some other discipline before the economic tsunami strikes and good 50% of recruiters will be forced to close in 2009.
In my opinion, there are far too many agencies that want or debate (I don't care which) about obtaining services for nothing without being prepared to spend, and this is evidently clear from the contributions, and the paranoia, on this board.
The ONLY winners will be the bigger businesses (even though their models take time to adapt), and small players will have to give up.
This will pose true for job boards, recruitment is down ergo advertising contracts will be down so not expect job boards to lower prices to appease recruiters. They also have minimun earnings targets for their businesses to survive. Strange that this is not seen here?
2009 will be brutal, there are lot of covetious people in recruitment, all feeling they can too, make that fortune and drive the cars they see their bosses drive. It is not going to happen: the next best thing would be to swallow your pride and try something different and set yourselves apart from the greedy, avaristic business that is called recruitment.
I submitted a post warning about this and the behaviour of the purveyors of the business, who I have come across, but it was met with silence. The very silence that say everything about recruiters' personalities...
Dan |
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